Creating an advertisement nearly always has the same immediate goal: Get a message to a community. But what message and what community? Its always a good idea to start by considering what you would like the reaction to the advertisements to be. Once you know whether you would like to; create leads, improve brand awareness or improve product purchases, it is then when you want to consider your audience. If you have a high close rate among relatively few leads a smaller target audience is fine, but if your close rate versus your lead acquisition is low you may want to consider a more broad advertising approach. Also, are there particular customers that tend to respond to your company? There is a way to make sure your ads are targeted and specified to the market of your consumers. The link below allows you to enter a zip code and retrieve the specific segments of market preferences for that area. Take a look at some of the magazines and other forms of adverting the people in your zip code tend to respond to. This is just one example of how you can target specific advertisements to consumers who respond to your products or services.