Marketing Research Study

A Marketing Research Study can be used for many purposes. These Studies help develop new theories for the general fields of marketing as well as business analysis and sociology in the forms of consumer behavior and attitudes. They can improve the effectiveness of a marketing campaign, open new avenues of advertising and determine key aspects of product and service development, delivery and usage. They are very important. A finely tuned marketing campaign begins with a Marketing Research Study. This link will take you to a survey I performed. This study won an award at the Eastern Connecticut State University Excellence Expo and it explores a new usage of the Central Route To Persuasion Theory.