Event planning involves finding the consumers at locations they visit. Events can have two purposes, 1 to generate leads or 2 to improve the product image and brand recognition. Events can be trade shows, fairs, feature locations (such as by a gas station or in a mall) and business expos. Depending on the type of business you operate the results of these events can range from overpriced to highly lucrative. If you do attend an event however, you should always make sure to collect contact information from your potential clients and then followup on this information in the not to distant future. One of the best way to followup on these leads would be to send them a personal message from the sendoutcards link below, while one of the quickest would be to conduct an email campaign. And the most common approach is to call the consumer.